Photo via Splash

Of all of the marketing opportunities for Perez Hilton (who has obvs reached the pinnacle of blogger-turned-celeb status), I never ever EVER would have picked "clothing line." Because, Mario, lover, I adore the fact that you exist in this world, but your fashion sense is second on the list of things that are not your most flattering quirks (the spooge-filled Photoshopping being the cherry, so to speak, on that nasty sundae). Seriously, would you look at this hot tranny mess? Would you be seen dead in that dreck? I mean, come on, the Manic Panic hair color is quaint, but don't go playing with the big bois, Perez, you're just going to get burned.

But what does this mean for the preteen girls who are shopping at Hot Topic for their mass merchandised personalities? Sure, they've got the ching to blow, but do we really want our nieces and little sisters wearing a shirt bearing the name of a douche that regularly criticizes and objectifies celebrities? Who has pointedly admitting to harboring a serious backlog of self-hatred? To quote the Wicked Witch of the West, what a world, what a world.