Remember when you were a kid and would laze away hours flat on your back in the grass, staring up at the clouds? One time I swear to GOD I saw a precise replication of my teddy bear Ooky. Next time your gaze turns to the heavens, if a passing cloud looks astonishingly like, say, the McDonald's arches, it might be intentional. It seems that a company has reconfigured artificial snow machines (the big kind they use at ski hills and on movie sets) with another of my beloved childhood pastimes, bubble solution (the kind you dip a plastic wand into) to create shapes and forms that are lighter than air. The floating cloud ads (called flogos) are only about two feet tall right now (check out the video), but you could easily imagine a bigger and better specially purposed flogo-machine creating 20-foot-tall ethereal Coca-Cola  or Budweiser logos to float over the Superbowl. Can a Nike Swoosh on the bright side of the moon be too far off?