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I continue to be torn by the Dove Campaign for Real Beauty. On one hand, its message is incredibly accurate and incredibly true. On the other hand, Unilever is still attaching its brand identity to this message and at its heart, it's still designed to make us buy soap. But just the same, here's its latest "film." I'd like to believe this is more altruistic than it seems (after all, this is the same company that goads women in India into believing they need to bleach their skin). But I'd also like to believe in the Tooth Fairy. Pessimism about product marketing aside, the essays for the Campaign For Real Beauty are so beautiful and pure-hearted, they are going to make you weepy. —Weetabix 3 CommentsLeave a comment |
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Y'know, designed to sell soap or not, I am unashamed of how much I love those Real Beauty commercials. Soap, lotion, whatever--keep putting real people on TV.
While I can certainly understand feeling conflicted about this... I can't help but love Dove for bringing some light to the subject, for so shockingly reminding the world of the messages young women are constantly bombarded with... I don't currently buy any Dove products, and I can't foresee making any swaps at this point, but if I ever buy another bar of soap...who knows...they've got me.
Honestly, I can understand being torn, but I think that any major brand that puts an attractive spin on beauty that is not tied to youth and extreme thinness is helping.